LPGA | Changing the Conversation
The LPGA is home to some of the best athletes in the world, but the way it’s talked about doesn’t reflect that. The narrative around women’s golf still leans on outdated perceptions, leaving a gap between the level of play and how it’s experienced.
We built a campaign to close that gap. The work challenged the existing narrative and repositioned the LPGA around elite performance, individuality, and cultural relevance. Through a series of films, we elevated the athletes and the game, creating a more modern, compelling expression of the brand. The strength of the work helped win the business and establish a new direction for how the LPGA could show up in market.
Pitch work developed to secure the account and later used internally by the client.
