Medela #22Victories
While many moms choose to breastfeed, 1 in 4 don’t make it past the first 21 days. Of the many barriers to breastfeeding successfully, one of the biggest—and undiscussed—is the lack of realistic expectations. Breastfeeding is an unpredictable and unique journey for every mom. We created a campaign for Medela to prove that with the right support, all moms should be able to overcome any unexpected breastfeeding hurdle and make it to day 22.
Awards: Addy Best of Show- Social Media Campaign, Shorty Winner and Audience Honor- Family and Parenting,
Shorty Silver- Health and Fitness, Webby for Good, Global Sabre Winner- Womens Marketing
Awards: Addy Best of Show- Social Media Campaign, Shorty Winner and Audience Honor- Family and Parenting,
Shorty Silver- Health and Fitness, Webby for Good, Global Sabre Winner- Womens Marketing
Case Study
Campaign Long-Form Video
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