Glenmorangie
We’re in an unprecedented boom time for brown spirits, yet Single Malt Scotch Whisky is often perceived as stuffy or something ‘for special occasions only’. To capitalize on this new heightened interest, we introduced U.S. consumers to Glenmorangie, a brand that doesn’t taste or behave like a typical single malt. Paired with a bold new art direction, we launched on social with content illustrating Glenmorangie’s belief that excellence requires a willingness to challenge
the status quo and redefine the rules, and a sense of craft that embraces both tradition and innovation.
the status quo and redefine the rules, and a sense of craft that embraces both tradition and innovation.
In addition to ideation, I photographed and edited all content.
Gifting & Holiday Content
Expressions Series
Special Edition Bottles
Everyday Content
