Pew: Living Facts
Pew is committed to using evidence-based, nonpartisan analysis to inform the public. But with misinformation everywhere, they needed to position themselves as a trusted partner and resource for the millennial and conservative audiences. We launched Living Facts, an integrated campaign, focused on facts about Americans - who we are and how we live, successfully establishing Pew as a credible source.
LivingFacts.org became the hub for all facts, categorized into eight topic areas: Demographics, Trends, Faith, Money, Communities, Work, Health and Democracy. To allow each category to have its own personality yet feel cohesive, we created a flexible color system.
Brand Launch on Social
We launched a Facebook, Instagram and Twitter, utilizing their meticulously-researched facts to inform and inspire through "ah ha" moments on social.
April Facts Day
In addition to our everyday content, we created smaller moments to celebrate facts throughout the year. First, we created April Facts Day, the antidote to April Fools Day, on social and programmatic.
In addition to our everyday content, we created smaller moments to celebrate facts throughout the year. First, we created April Facts Day, the antidote to April Fools Day, on social and programmatic.
National Trivia Day
We celebrated National Trivia Day with fact-based trivia in movie theaters, social, programmatic and on livingfacts.org.
We celebrated National Trivia Day with fact-based trivia in movie theaters, social, programmatic and on livingfacts.org.
Internet Radio
And used listening habits and activities to serve hyper-targeted contextual ads to our audiences on Spotify and Pandora.
And used listening habits and activities to serve hyper-targeted contextual ads to our audiences on Spotify and Pandora.
