Edy's Ice Cream
Ice cream is more than just a scoop, cone or a bowl. It can be the catalyst for family togetherness. To inspire Moms to create a little bit of wonder in their everyday lives, we launched the In-between moments campaign, using our social channels to become a go-to resource not only for creative dessert recipes, but for new moments she can share with her family. In addition to ideation, I styled, shot and edited each asset.
