Glenmorangie | Redefining the Category
Single malt Scotch is often defined by tradition. For many, that translates to something reserved, formal, and saved for special occasions.
We built a visual system to challenge that perception. Through bold, modern art direction and a consistent content approach, the work repositioned Glenmorangie as a brand that pushes against expectation while staying rooted in craft. I led ideation and photographed all content, creating a cohesive body of work that redefines how the brand shows up and how the category is experienced.
Gifting & Holiday Content
Expressions Series
Special Edition Bottles
Everyday Content
