Gretchen Rubin | Behavior by Design
Gretchen Rubin had built a powerful platform around habits and happiness, but as her work expanded across books, podcasts, tools, and courses, the experience became fragmented. For an audience looking for clarity, finding what they needed required more effort than it should.
We restructured the brand as a system. Starting with a visual identity that reflects her voice, we then rebuilt the website around how her audience actually uses her thinking, organizing it for action rather than format. That foundation carried through to key moments, including custom animations for her Five Senses quiz, creating a more cohesive, intuitive experience across everything she creates.
